#UnsilenceTheConversation

Let’s normalize the conversation around pregnancy loss.

If you can’t find the words to express your loss, share this video with #UnsilenceTheConversation to invite the support of your social networks and start the conversation.

25%
of pregnancies
end in loss

The Baby Ad Opt-Out

Illustration of a social media page with baby ads on it.

Ease your grief

As you grieve, we want to minimize the amount of painful content you see online, so we created this simple plug-in to help you eliminate baby-related ads from your social feeds.

How it Works

Download The Baby Ad Opt-Out Desktop Browser Extension

Once downloaded, the tool will appear on your search bar (if downloading in Chrome, click on the puzzle piece icon in your search bar to find it, then click the Sunnybrook tool icon). It will then lead you through detailed instructions on how to eliminate baby-related ads from your feeds.

Illustration of the Baby-Ad Opt Out browser extension in a web browser.

Click and follow prompts

Simply click on the tool and follow the prompts as it directs you through how to adjust your settings to avoid baby-related ads on various social platforms.

More support available for

Families

If you are a family who has experienced a loss and are looking for support.

Find Support